Top 5 Beauty Retail Apps on Android in the US: Q1 2023 Performance

In the first quarter of 2023, the top 5 beauty retail apps on the Android platform in the United States showed varied performance in terms of weekly downloads and active users. Here's a detailed look at their trends:

Ulta Beauty: Makeup & Skincare from ULTA experienced fluctuating weekly downloads, starting at around 20.5K at the end of December and ending at 9K by the end of March. The app's highest download peak was 21.2K in mid-March. The weekly active users saw a steady pattern, peaking at 181K in late February before declining to 151K by the end of March.

Sephora: Buy Makeup & Skincare had relatively stable weekly download numbers, starting at 7.9K and ending at 11.4K by the end of March. The weekly active users showed a slight increase, reaching a peak of approximately 137.7K in the last week of March from 118.4K in late December.

Flip.shop demonstrated significant growth in weekly downloads, jumping from 1K at the end of December to a peak of 26.7K in mid-February, before dropping to 2.2K by the end of March. The app's active users followed a similar trend, peaking at 27.2K in mid-February.

IPSY: Personalized Beauty maintained consistent weekly download numbers, hovering around the 5.5K mark throughout the quarter. The app's active users remained steady, starting at 57.6K at the end of December and ending at 57.9K by the end of March.

SALLY BEAUTY saw stable weekly downloads, fluctuating between 3.5K and 4.4K. The weekly active users remained consistent as well, starting at 6.5K and ending at 6.6K by the end of the quarter.

These insights into the performance of the top beauty retail apps on the Android platform in the US during Q1 2023 highlight varying trends in user engagement and downloads. For more detailed analytics and insights, visit Sensor Tower.